Choose a prize draw model with a free entry route, set up a limited company, get solicitor-written terms, open a payment account with a provider that accepts competitions, choose a platform built for competitions, and follow the Code of Good Practice from day one.
Choose how your competitions are run
Most UK competition sites run prize draws with a free entry route, usually by post, so they are not lotteries under the Gambling Act 2005. Some add a skill question instead. Pick one model and build everything around it.
Set up the business
Register a limited company, open a business bank account and register with the ICO for data protection. Talk to an accountant early about tax on prizes and turnover.
Get your terms written
Competition terms and conditions should be written or reviewed by a solicitor who knows prize competitions. They cover entry, the free route, eligibility, draws, prize delivery and refunds.
Open a payment account
Card payments for competitions need a provider that accepts the sector, such as Cashflows or DNA Payments. Expect checks before you are approved, and sometimes a one-off setup or security fee.
Choose your platform
You can build on WordPress with plugins, or use a platform built for competitions. Look at how tickets are allocated, how the site copes on draw night, per-order fees, and the player protection tools included.
Follow the Code of Practice
The Government’s voluntary Code of Good Practice for prize draw operators sets expectations on age checks, spend limits, clear odds, free entry and fair draws. Building these in from the start is far easier than adding them later.
Plan your first competitions
Start with prizes you can afford to give away even if a competition undersells. Set ticket numbers and prices so the maths works, and publish entry lists and winners to build trust.
Launch and market
Most players arrive from social media. Set up server-side ad tracking so your ads learn from real sales, build an email list from day one, and make each competition page easy to find on Google.
Last updated 25 October 2026. This guide is general information, not legal or financial advice.