Paid social and ad tracking
Ads that learn from real sales.
Connect your ad platforms from one screen in your admin. Every sale is reported once, with the right value, so your campaigns optimise on what actually sold.
MetaGoogleTikTokSnapchatPinterestRedditXMicrosoft
Events that mean something.
Each event is built from the saved order on your server, never from what the browser claims about money.
ViewContentSendingA player opens a competition page.
InitiateCheckoutSentThe basket at checkout, with the same IDs as your catalogue.
PurchaseSentSent from the browser and the server with one shared event ID, so it is counted once.
NewCustomerPurchaseSentOnly a customer’s first paid order. Set at payment and never moved.
Your competitions, as a catalogue.
Turn it on and every open competition is published as a Meta product catalogue. When one opens, sells out or is drawn, the catalogue updates within minutes.
The same IDs are used in the catalogue, the basket and the sale, so dynamic ads show players the competitions they looked at. Klaviyo, Mailchimp, Brevo and MailerLite can receive the catalogue too.
Tesla Model 3£2.49 per ticketIn catalogue
£5,000 tax-free cash£0.99 per ticketIn catalogue
Rolex Submariner£1.99 per ticketIn catalogue
Accurate by design.
Server-side reportingSales are sent through each platform’s conversions API, so ad blockers and browser limits do not hide them.
Counted onceThe browser and the server send the same event ID, so platforms remove the duplicate.
Only real moneySite Credit only, free, admin and test orders are not reported as sales.
Consent firstData is only sent with marketing consent. Emails and phone numbers are hashed before they leave your site.
Nothing missedEvery minute, finished orders that were not recorded are picked up and sent, and failed sends are retried.
One platform cannot stop anotherEach platform sends on its own, so a problem with one never holds up Meta or the rest.
Run ads on sales you can trust.
Get in touch and we will show you the tracking set up on a live store.