SEO and GEO
Found on Google. Cited by AI.
Search and generative engine optimisation are built into every store. Your competitions are fast, indexable pages with the details search engines and AI assistants need to show them.
Every competition, ready to rank.
Each competition gets its own page with a title, description, canonical address and structured data, built from the competition itself. Shared links show the prize image and name.
yourbrand.co.uk/competitions/tesla-model-3Win a Tesla Model 3 | Your BrandEnter to win a Tesla Model 3 for £2.49 a ticket. Draw on 30 November, with a free postal entry route.
yourbrand.co.ukWin a Tesla Model 3Shared link preview
Illustrative example.Ready for AI answers.
Every store publishes an always-current llms.txt: a plain summary written for AI assistants. It lists your key pages and every open competition with its ticket price, tickets left and draw date, so answers are accurate and link to the right page.
# Your Brand
> Your Brand runs prize competitions in the UK.
## Open competitions (live data)
- Tesla Model 3: £2.49 per ticket; 4,120 of 9,999 tickets left; draw 2026-11-30
- £5,000 tax-free cash: £0.99 per ticket; 1,204 of 4,999 tickets left; draw 2026-11-12
- Rolex Submariner: £1.99 per ticket; 2,870 of 5,999 tickets left; draw 2026-11-20
The technical work, already done.
Live sitemapBuilt on request, with every open competition and its real last-changed date, so new competitions are found quickly.
Structured dataEach competition page carries schema markup describing the prize, price and draw.
Rich previewsOpen Graph and large-image cards, so shared links show the prize.
Redirects handledRename a competition and the old address permanently redirects to the new one.
Clean indexingAccounts, checkout and other private pages are kept out of search. Missing pages return a real 404, and a site that is not live yet is not indexed.
Pages that build trustWinners, finished competitions and entry lists are public, indexable pages that show your draws are real.
Get found by players and AI.
Get in touch and we will show you how a live store appears in search.